“The retailers that are succeeding are training their customers to think of their smartphones like an all-day impulse aisle. “As consumers spend more of their days glued to smartphones, retailers are getting savvier with apps that ease browsing, offer rewards, suggest the right products and simplify the purchase to one click,” noted the WSJ report.
The Wall Street Journal explains that while shopping on the small screen used to be a challenge for customers, retailers have become increasingly better at their delivery. Mobile apps.Īnother component of the omnichannel experience is the successful use of mobile apps. This may also mean tailoring messages specifically for different markets, with Van Arsdale further noting that among younger demographics, SMS alerts convert more sales than emails do. “Customers want the same content, delivered to them on whatever device they want, so they don’t have to waste time searching.It’s all about tailoring the interface and content to easily allow customers to find what they’re looking for.” “Having a mobile website to allow customers to shop from their phones isn’t solving the root of the problem - it’s a Band-Aid,” Van Arsdale said. James Van Arsdale III, director of user experience for commerce solutions provider WebLinc, told Business News Daily that an optimized customer experience needs to be consistent across all channels. Regardless if a customer is in-store, shopping online, or being targeted directly by emails and promotional SMS, they expect a seamless, omnichannel experience. The loyalty program has resulted in the Starbucks mobile app accounting for 25% of total in-store purchases. Their retailer wallet offers features like rewards programs, coupons, mobile order-ahead, and custom marketing. But businesses are catching-on to using digital wallets to simplify loyalty programs. “I think a major opportunity is to combine all those elements into a single tap to pay at a counter or on a mobile.” “At the moment, you are choosing between five or six loyalty cards and hoping you can find that paper voucher that was in your pocket,” said Rob Harper, director of mobile commerce at PayPal back in 2015. Customers just have to wave their smartphone at the register and the items are theirs. It’s removed all barriers between wanting and owning products. And as a result, consumers will be more willing to make a purchase.Īpple Pay is one example of friction-less spending. In other words, there are now fewer steps between want and own. Confirming a purchase to the cashier? Yep. The days of punching in PIN codes or signing receipts on dirty POS systems are over.
They don’t have to hand over their last bit of cash to pay for groceries or gas. That’s because they no longer have to dig through their wallets, purse, or pocket for exact change. Friction-less spending.ĭigital wallets make spending easier for customers.
What’s that? You still don’t believe the hype? Read these ten ways that your business can use a digital wallet to get more sales. Simply put, if you’re a merchant, and haven’t jumped on the bandwagon yet, it’s the time to join the party. How to Watch Love Island UK From Abroad.
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