As growers, we certainly feel that growing Cosmic Crisp apples with quality and flavor in mind and partnering with retailers to create excitement at the point-of-sale is helping build fanfare for this incredible apple.” They are rising in apple category performance and being noticed by consumers as the new star apple. It confirms that Cosmic Crisp apples are in the spotlight now. “We were not expecting this and heard about it from apple fans that were watching the show. “It was so exciting to see Stemilt Cosmic Crisp apples called out on a hit show,” said Shales. He caught the apple, briefly studied it, and then said “Ooh, Stemilt Cosmic Crisp!” Malik went on to enjoy the apple during the episode. Knight tossed Malik an apple to help with his crankiness caused by low blood sugar. Stemilt was informed by keen apple fans that its brand name was mentioned alongside the apple in a scene between characters Ernie Malik, a cyber intelligence specialist, and Jessica Knight, a special agent. Stemilt Cosmic Crisp apples were called out in the season 1 finale episode of NCIS: Hawai’I to keep the spotlight momentum going. These are all great signs to a strong future for Cosmic Crisp in the category.” The volume growth of Cosmic Crisp is certainly contributing to this rise, but we’ve also noted increased retail promotion and larger displays.
They also moved up 3 positions, from #10 to #7 when you compare March 2022 to April 2022. “Cosmic Crisp apples jumped up 5 positions when compared to the total U.S. It ranked second in average retail price per pound among the top 10 apples, trailing Honeycrisp and excluding the other category made up of multiple varieties. The volume of Cosmic Crisp apples sold in April 2021 increased 117 percent year-over-year while dollars increased 81 percent. “We were excited to see it rank in the top 10 apple varieties at retail in April and take the #1 club apple position nationally by making up 20 percent of club apple volumes.” “Cosmic Crisp has really taken the spotlight this season thanks to increased volumes, great qualities that drive consumer satisfaction, and exciting promotions at retail,” said Brianna Shales, Stemilt marketing director. Stemilt’s BB #:113654 review of April 2022 Nielsen retail scan data revealed that Cosmic Crisp was the #7 apple nationally at 2.2 percent of apple volumes and 2.3 percent of apple dollars. – The Cosmic Crisp apple gained retail momentum this spring and made waves after appearing on the first season finale of NCIS: Hawai’i. And while they taste similar to other sweet apples, the flesh breaks away cleanly and requires little chewing before breaking down into a pleasant, juicy experience.WENATCHEE, Wash. A few were bruised, but they were crisp and flavorful. Indeed, a sample of Cosmic Crisp apples sent to TIME was harvested last year and put into cold storage in March. That might make it popular with shoppers sick of throwing away uneaten fruit. Flavor and texture aside, it’s also resilient, able to stay in good shape for up to 12 months after being harvested and put into storage. Washington apple growers will have exclusive rights to the Cosmic Crisp for 10 years.īarritt is bullish on the Cosmic Crisp’s commercial prospects. Unlike Gala and Fuji apples, which were developed outside of the U.S., the Cosmic Crisp was designed specifically to excel in Washington State’s climate, says Kate Evans, who took over the WSU program after Barritt retired in 2008.
The Cosmic Crisp could be a lifesaver for Washington apple growers in particular.
“Usually an apple comes along and gradually builds up in the market.” “This is the first time anyone has made such a concerted effort to develop a variety, release it and commit to such a large quantity,” he says. This apple could be a “game changer” for the industry, says Robert Crassweller, a horticulture professor at Penn State University. Twelve million Cosmic Crisp trees have since been planted, and 18 million pounds of the apples are set to ship across the country in December alone. About five years later, they saw the fruit that would become the Cosmic Crisp. “But one or two will be, and that’s how you come up with the Cosmic Crisp.” In 1997, the team made a cross of Honeycrisp and Enterprise apples that resulted in what they were looking for. “Less than 1% are any good,” Barritt says. “There just isn’t another variety that has all three of those things at once,” he says.įunded by WSU and Washington apple growers, Barritt’s team spent years producing thousands of hybrid seeds, then sampling the resulting apples. Texture and moisture are also key–you want a firm, crisp apple with a juiciness that renders the experience of eating it “very pleasant.” Barritt believes Cosmic Crisp is a triple threat. “It’s when you get your teeth into the apple and you try to pull away and hear a cracking sound–an acoustic characteristic,” he says, describing what makes an ideal apple.
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